Add To Cart Rate
Add To Cart Rate
Section titled “Add To Cart Rate”Percentage of product views that result in an add-to-cart action.
Frequently asked questions
What does the Add To Cart Rate attribute measure?
The percentage of a product's page views that led to an add-to-cart action within the timeframe you choose. A product viewed 200 times and added 20 times has a 10% add-to-cart rate.
Why use Add To Cart Rate instead of the Added To Cart count?
Because the rate corrects for traffic. A product low in a collection gets fewer views, so a raw count favours whatever is already on top; the rate surfaces products that convert well even with less exposure.
How is Add To Cart Rate scored in a recipe?
On a linear scale between the Min and Max percentages you set: at or below Min a product earns nothing from the attribute, at or above Max it earns the full point weight, and in between points scale proportionally.