Exits
Total number of visitors who leave after viewing a product during a set timeframe.
Note: Exits are calculated as inverse points since a lower number of exits rate is a better outcome. For example, if attribute exits are set with a minimum of 10 and a maximum of 50, a product with a 10 eixts or below will be awarded full points value, a product with 50 or above will be awarded no points, and products with exits between 10 and 50 will be awarded a proportional point value.
Frequently asked questions
What does the Exits attribute count?
The total number of visitors whose session ended on the product's page within the timeframe you choose.
Do more exits lower a product's rank?
Yes. Exits are scored as inverse points: with a Min of 10 and a Max of 50, a product with 10 or fewer exits earns full points, one with 50 or more earns none, and counts in between earn proportionally.
Should I use Exits or Exit Rate?
Use Exit Rate to compare products fairly regardless of traffic. Use the Exits count when you want to demote the pages that lose the most visitors in absolute numbers.