Bounces

Total number of visitors who leave after viewing only a product and do not visit any other pages in their session during a set timeframe.

Note: Bounces are calculated as inverse points since a lower number of bounces is a better outcome. For example, if attribute bounces are set with a minimum of 10 and a maximum of 50, a product with a 10 bounces or below will be awarded full points value, a product with 50 or above will be awarded no points, and products with bounces between 10 and 50 will be awarded a proportional point value.

Frequently asked questions

What does the Bounces attribute measure?

The total number of visitors who viewed a product and left the store without visiting any other page in the session, within the timeframe you choose.

Are more bounces good or bad for a product's rank?

Bad. Bounces are scored as inverse points: with a Min of 10 and a Max of 50, a product with 10 or fewer bounces earns full points, one with 50 or more earns none, and counts in between earn proportionally.

Should I use Bounces or Bounce Rate?

Use Bounce Rate to compare products fairly regardless of traffic. Use the Bounces count when you specifically want to demote high-traffic pages that lose the most visitors in absolute terms.