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Margin

The profit margin on a product.

Margin = (Price – Average Cost) / Price × 100.

**Note:**Since costs and prices are variant-based, Dynasort calculates Margin by taking average margin across variants for a product.

Frequently asked questions

How does Dynasort calculate Margin?

Margin = (Price minus Average Cost) divided by Price, times 100, using the price and cost per item set on each variant in Shopify. Because both are variant-level, Dynasort averages the margin across a product's variants.

Why is Margin empty for some products?

Margin needs a cost per item on the variant in Shopify. Products with no cost recorded cannot be calculated. Add the cost in Shopify and Dynasort picks it up on the next sync.

How do I build a 'maximise profit' sort?

Weight Margin alongside a demand signal such as Sales or Conversion Rate. Margin alone promotes high-margin items nobody buys; combined with demand it surfaces products that are both profitable and wanted.